My role: Graphic Designer
Problem: The New Seasons at Keystone needed a brand that could convey the mountain modern aesthetic for their new condo development, even without any existing structure to photograph.
Solution: Developed a comprehensive brand design strategy including a style sheet, sales signs, business cards, sales booklet, and logo design. The strategy utilized color, texture, and stock imagery to capture the desired aesthetic.
Result: The visually appealing and engaging branding drew the attention of passing vacationers into the sales center, resulting in increased interest and sales for The New Seasons at Keystone.
![](https://cdn.myportfolio.com/ec34c2f4182a40fee3cc5d8c8f0a6a98/985b5fbd-6488-46a3-aeb8-f652648d6e62_rw_600.jpg?h=5abf87dee3f81dc4d431062fab695b0d)
![](https://cdn.myportfolio.com/ec34c2f4182a40fee3cc5d8c8f0a6a98/9602ca50-f43b-428a-b597-af9a8ccf9e65_rw_3840.jpg?h=0a26604e2beee7440a58fabad79f2570)
![](https://cdn.myportfolio.com/ec34c2f4182a40fee3cc5d8c8f0a6a98/8c25b3e0-97b5-4945-b01a-9abb5d4f7fdb_rw_1200.jpg?h=f170717b82449959569b364b21a24821)
![](https://cdn.myportfolio.com/ec34c2f4182a40fee3cc5d8c8f0a6a98/27d1b762-f0d2-4926-a421-0b96d96f0aa0_rw_1200.jpg?h=4bc5d4d9a07955a7b962708609083da8)