My Role: Graphic/Web Designer
Problem: Earth Song Pottery lacked a cohesive brand identity that aligned with its values of veganism and peace.
Solution: Developed a comprehensive brand identity system that reflects Earth Song's values and whimsical ceramic art. This included a flexible packaging system and website design.
Result: Earth Song Pottery now has a strong, consistent brand that resonates with its target audience, resulting in increased customer engagement and sales.
