My Role: Designer
Problem: Heritage Wool Collective, an indie yarn-dying subscription box, needed a distinct identity to make the subscription feel special and stand out. They wanted their packaging to convey the rustic, natural quality of the yarns, all dyed by indie dyers.
Solution: I designed a flexible brand identity with multiple variations to ensure that the packaging, including boxes, stickers, and tape, looked cohesive and professional. The design emphasized natural elements, earth tones, and rustic aesthetics to communicate the unique value of the yarns inside.
Result: The new identity elevated the packaging, giving Heritage Wool Collective a polished, consistent look. This enhanced the perception of the subscription, making it feel like a premium offering, leading to positive feedback from customers and increased brand recognition.
Problem: Heritage Wool Collective, an indie yarn-dying subscription box, needed a distinct identity to make the subscription feel special and stand out. They wanted their packaging to convey the rustic, natural quality of the yarns, all dyed by indie dyers.
Solution: I designed a flexible brand identity with multiple variations to ensure that the packaging, including boxes, stickers, and tape, looked cohesive and professional. The design emphasized natural elements, earth tones, and rustic aesthetics to communicate the unique value of the yarns inside.
Result: The new identity elevated the packaging, giving Heritage Wool Collective a polished, consistent look. This enhanced the perception of the subscription, making it feel like a premium offering, leading to positive feedback from customers and increased brand recognition.
