My Role: Designer
Problem: Storm King mountain homes needed a brand identity that would accurately represent the luxury townhome development in Frisco, Colorado. The challenge was to create a brand that evokes the unique, high-end modern mountain design of the units. Solution: To meet this challenge, I designed a brand identity that captured the essence of the development's modern mountain aesthetic. The brand included a logo and color scheme that were used across all marketing materials, including sales pieces. This helped to create a professional brand that would attract potential buyers even before groundbreaking.
Result: The new brand identity successfully conveyed the unique, high-end modern mountain design of the units, which contributed to increased interest and sales of the townhomes. By creating a cohesive and professional brand, Storm King mountain homes was able to establish itself as a premier luxury townhome development in the heart of Frisco, Colorado.
