My Role: Graphic/Website Designer and Website Development in Squarespace
Problem: GingerMade's branding, website, and collateral did not match their unique big, bold jewelry designs and sustainability values.
Solution: Developed a branding strategy that aligned with GingerMade's design aesthetic and sustainability values. Designed a website and collateral materials that reflected their brand and showcased their products.
Result: GingerMade's new branding, website, and collateral effectively conveyed their unique design aesthetic and sustainability values, resulting in increased brand recognition and customer engagement.