My Role: Graphic/Website Designer
Problem: Snake River UpCycled needed a brand that reflected its eco-friendly mission and upcycling process.
Solution: The brand was designed around an infinity symbol that was transformed into a river, reflecting their commitment to reusing and recycling post-consumer waste. The branding was then applied to their packaging and website, creating a cohesive look and feel.
Result: The new brand and packaging system effectively communicated Snake River UpCycled's values and mission to customers, resulting in increased awareness and sales of their eco-friendly fashion and home goods items.
![](https://cdn.myportfolio.com/ec34c2f4182a40fee3cc5d8c8f0a6a98/be5a3dd0-c5e2-4a24-bc00-67db99e479bb_rw_1920.jpeg?h=7996c54f82dcc3574ce9c116b55758b0)
![](https://cdn.myportfolio.com/ec34c2f4182a40fee3cc5d8c8f0a6a98/9d7bfc75-8884-4a59-8035-0cbfc9aacf27_rw_1920.jpeg?h=96035c5d8b3b710bbcaec22d9a10385b)
![](https://cdn.myportfolio.com/ec34c2f4182a40fee3cc5d8c8f0a6a98/26e8a6a8-77cb-47dc-8f4d-51cae5e699b5_rw_1920.jpeg?h=6cec6bac64688edbdc03a6538b88bd80)
![](https://cdn.myportfolio.com/ec34c2f4182a40fee3cc5d8c8f0a6a98/6a039d8a-4b29-4992-ac41-356f718cd314_rw_1920.jpeg?h=f231013298aa8326a0b481dc6fa4d5ec)
![](https://cdn.myportfolio.com/ec34c2f4182a40fee3cc5d8c8f0a6a98/4ca06c89-2ff1-4e4f-a54d-1011cd49e9f3_rw_1920.jpg?h=f39798738c43369d29fc35caf1db084c)