My Role: Graphic Designer
Problem: Wild Balance's brand needed a redesign to better showcase their hand-made jewelry and appeal to various retail markets.
Solution: Created a contemporary, simple rebrand featuring line illustrations and muted grey colors that could be used throughout various applications like hang tangs, line sheets and packaging.
Result: The new brand allowed the jewelry to take front and center, leading to increased sales and expanded retail distribution in stores such as Whole Foods and National Parks gift shops.
![](https://cdn.myportfolio.com/ec34c2f4182a40fee3cc5d8c8f0a6a98/f4c978f9-97a3-46d6-a1d4-3266ffd5bb4c_rw_1200.jpg?h=09aff6d769aa7be68da35c60ca38e666)
![](https://cdn.myportfolio.com/ec34c2f4182a40fee3cc5d8c8f0a6a98/3bc84c08-e877-4271-a82f-a37c06630794_rw_1920.jpg?h=b1c6467825593c998262cbb221e19a1e)
![](https://cdn.myportfolio.com/ec34c2f4182a40fee3cc5d8c8f0a6a98/64d270f0-19c1-456e-99c2-8e72058b873c_rw_1200.jpeg?h=537c5f78a694006912d93eac3e9cf818)