My Role: Graphic Designer
Problem: Wild Balance's brand needed a redesign to better showcase their hand-made jewelry and appeal to various retail markets.
Solution: Created a contemporary, simple rebrand featuring line illustrations and muted grey colors that could be used throughout various applications like hang tangs, line sheets and packaging.
Result: The new brand allowed the jewelry to take front and center, leading to increased sales and expanded retail distribution in stores such as Whole Foods and National Parks gift shops.